Axiforma is a geometric sans serif font family and this creates a problem of itself. Seriously, there are way too many of those, and boy do they look alike! Branding is no stranger to such challenges, and we were happy to help our Galin Kastelov try a different approach with his latest font family. Feeling out the competition, we noticed that almost everybody is trying to promote their work using rational and often technical language, forgetting that the customers care more about how the font makes them feel. We wanted to exaggerate that by addressing common clich├ęs and turn them into something fun. The result is a font with a light-hearted, self-effacing tone of voice that stands its ground.

Get it at Myfonts