Mint Clinic was founded with the sole purpose to raise patient care to a new level. The young and ambitious team wanted to show everyone that dental services can be personal and friendly, and fun, apart from professional. The most difficult task? Proving that going to the dentist is not scary. Talk about a challenge!
We decided on building a brand around the idea of something well-known and homey - like the habit of drinking tea. We wanted to transform the clinic from a high-tech, sterile environment to a cozy space where people would like to hang out. Mint Clinic is a now all about a fresh and positive experience. People are not patients, they are friends. Good-bye fear.