Siox is a multimedia company dealing with audio-visual technology and digital data. As with almost every company in that sphere, it was hard for Siox to stand out and engage their customers. After extensive research, we came to the conclusion that the brand positioning should be based on high-quality digital services for corporate clients and large-scale events only. The new brand expresses the company’s progressive approach and innovative thinking towards digital data. The visual identity focuses on information as the primary asset of the brand, represented by a clean logotype with binary code integrated in it. Variations in the code, as well as the use of colorful patterns were a suitable way to convey the ever-changing nature of digital technology.